Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 words

Market Analysis for TESCO - Essay Example That was exactly the case with Tesco having over 450,000 employees and over 3,200 stores today. A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes. Strong Government support: It was the state patronage which encouraged the promoters of Tesco to plan for future. Not many hurdles were created by the political class. In fact Tesco also kept the ruling class in good humor by taking politically correct steps from time to time. Minimal competition during those early days: Those were the golden days when Tesco came out with its first branded tea in 1924, not many competitors were around and terms like 'cut-throat competition' were not even introduced. Satisfied customer: Grabbing customer attention is not a big deal but retaining customer loyalty requires sound thinking at the top. A satisfied customer often takes pride in becoming a goodwill ambassador for the company. Tesco team says1, "Our core purpose is to create value for customers to earn their lifetime loyalty." By all accounts it can be said that they are indeed working, quite successfully, towards that. Reigns in the hands of able management and shrewd strategists: It is said that 'Winners don't do different things, they do things differently'. This statement gives full credit to strategists of successful enterprises. Strategic decisions provide a direction in which the organisation is to move. Organisation's mission and objectives find a reflection of strategists. Tesco has a long term strategy for growth, based on four key parts: growth in the Core UK, to expand by growing internationally, to be as strong in non-food as in food and to follow customers into new retailing services. Committed workforce: Organisations are not passive components. They are live, full of activity and environment-responsive like living beings. With time organisations acquire a character and develop a typical personality and we tend to make an image of the employee depending on the organisation he/ she works for. This very personality of the organisation considerably influences the functions of organisation in the long run. Reasonably good industrial relations: Keeping the workforce in good humour by providing them with adequate benefits and considering them as an inseparable part of the organisation helps in resolving the disputes quickly. Good investor relations: This becomes all the more important when general public has a stake in any. After becoming Tesco PLC from Tesco Stores (Holdings) in 1983, Tesco became a public company and it has been sharing good amount of its profits with investors. Understanding the environment: Continuously monitoring the environment and following the leads is the key to a successful business. Continuously studying the different aspects of environment (social, political, legal, technological, etc) and taking corrective and adaptive steps accordingly helps in growing of an organisation. Tesco started computerised check-out counters as early as 1982 and this stride continued with opening of www.tesco.com and its online operations. On the societal front Tesco states, "One of our most important values is to treat people how we would like to be treated."2 With this in mind Tesco makes a

Effect of Docosahexaenoic Acid in Dog Food Essay

Effect of Docosahexaenoic Acid in Dog Food - Essay Example Dog foods are designed to give the proper nutrition and specific requirements of these pets. Recently, the importance of Docosahexaenoic acid (DHA) and fatty acids were highlighted by dog food makers. Fish oil, a rich source of fatty acids, was demonstrated in various uses such as improving dull coat of dogs, remedy for allergies, relieving inflammation, supporting brain and eye development. While there are specific studies that scientifically explain the functions of individual fatty acids, effects of doses of fatty acids, specifically DHA, in dog foods are not clear. DHA was proven to have beneficial effects on the brain development of young dogs and on the retina of growing and ageing dogs. There are claims of such benefits with the use of some dog foods but the methodology and results were poorly documented. This proposal aims to determine the effects, if there are any, and the extent of effects of DHA as a component of dog food on the health and intelligence of dogs. The objectives of this proposal includes 1) to determine the effects of different levels of DHA in commercial dog food (Hill's Science Plan) on learning and training ability of dogs, 2) to determine the effects of DHA in dog food through health indicators such as dog fur or coat and c) to determine the effects of DHA in dog food on eye functions of dogs. Fatty acids are forms of polyunsaturated f... Those that they cannot produce but are instead obtained through external sources such as food are called essential fatty acids (Ackerman 1148). Omega-3 fatty acids include Alpha-linolenic acid (ALA) deficiency of which is related to skin disease development, Eicosapentaenoic acid (EPA) which is involved in vasoconstriction and related cardiac function and Docosahexaenoic acid (DHA) which is essential for brain and retinal functions. ALA is convertible into EPA and EPA is considered a major mover of the omega-3 fatty acids and is found in the cell membrane (Leaf 197-198, Kenny et.al. 660, Giron et.al.198). Omega-6 fatty acids on the other hand include Linoleic acid (LA) which is found in the skin, Gamma linolenic acid (GLA) and Dihomo-gamma-linolenic acid (DGLA) which are forms of LA, and Arachidonic acid (AA) which is involved in prostaglandin synsthesis. LA can be transformed into GLA. DGLA can be converted from GLA in the skin. LA is vital for optimizing skin's water permeability. AA in large amounts is detrimental to other fatty acids (Pitas 470, Campbell & Roudebush 82). DHA Docosahexaenoic acid (DHA) is a major constituent of brain phospholipids and serves an important function in sustaining structural and functional properties of membranes. DHA is coupled in glycerophospholipids generally with palmitic acid and stearic acid and with an additional long-chain polyunsaturated fatty acid which builds up in phosphatidylethanolamines. Adequate supply of DHA has been postulated to promote maximum neurological growth, information processing, the capacity to conduct electrical stimuli of nerve cells, and cognitive ability. There is consensus among experts that mammalian brain produces its own DHA during particular stages of intrauterine and